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Research papers

New car buyers in the United States

This paper describes how the impact of new Generation Y automotive consumers in the American marketplace is being handled by Honda' research and development arm in the United States. This division is responsible for the creation of new product...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: Kevin M. Joostema, Tim Benner
Company: KANTAR TNS Malaysia
March 4, 2002
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Citation

Joostema and Benner (2002a, March 04). New car buyers in the United States . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-car-buyers-in-the-united-states-